Space maximised
The private vans from Mercedes-Benz offer luxurious space in which you can flexibly organise your leisure time. In a nutshell: “Space maximised”.
Under this communicative core idea, four art worlds produced entirely in CGI were developed, which stage the vehicles across all channels and have created a new visual identity for the luxury brand.
Holistic
Nature
Urban
Electric
and this is how we did it:
