The new Citan
and eCitan.
Surprisingly spacious for a compact van, packed with innovative features and a true Mercedes-Benz.
But how do you confidently convey this inner greatness to the outside world? We put the Citan alongside a real giant in the form of the 2.06-meter Game of Thrones star Hafþór “The Mountain” Júlíus Björnsson.
Hafþór
’The Mountain’
Júlíus
Björnsson
known from
Small Van.
GIANT
TESTIMONIAL.
In the worldwide campaign with the claim #FeelsGiant, the Citan rises above itself in social media, TV, print and radio.
Work
giant
A giant introduction for the first ever small van by Mercedes-Benz.
Giant
energy
In the follow up campaign for the eCitan we visit Hafthor at home in Iceland – the land of giant energy.
#FEELS
GIANT
Some cool behind the scenes from Iceland:
