Together with the german artist SARAH ILLENBERGER, we have created the first ever ALDI campaign – with our strategic core idea “Simply easy”.
Einkaufen ist nirgendwo so leicht und günstig wie bei ALDI – das beweist die Kampagne ganz einfach mit dem neu entwickelten Markenclaim:
Einfach
ist MEHR!
Because nowhere else is shopping as easy and as affordable as at ALDI.
„The motifs had to be eye-catching and plausible and simply show how easy it is to shop at Aldi – this task appealed to me“
Sarah Illenberger
Campaign
of the year
in w&v + new
business
in w&v +
new business
Kampagne
des Jahres
